Clear Communication

The Clear Communication resource pages are designed to support science and public health communicators in the creation and dissemination of health information. The goal of Clear Communication is to cultivate a growing health literacy movement by increasing information sharing of NIH educational products and best practices.

The NIH Office of the Director’s (OD) Office of Communications and Public Liaison (OCPL), and the 27 associated NIH public affairs offices, work to connect the public with NIH research. OD’s OCPL serves as liaison to the Department of Health and Human Services (HHS) on issues related to health literacy, plain language, and language access.

The following pages are available as tools to assist in the important work of effective science and public health communication:

Precepts About Health Communications

Know your objectives: Make sure they are realistic and achievable.

Audiences: Conduct research about intended audience(s).

Strategy: Develop a communication strategy which lays out how goals and objectives will be reached.

Partners/Collaboration: Identify potential partners and develop partnering plans.

Messaging: Make sure your messages are appropriate/relevant for the particular audience.

Channels/Activities: Explore and identify channels and tactics best suited to reach intended audiences with key issues.

Working with the Media: Understand what the media like and dislike; know deadlines and understand the news cycle.

Evaluation: How will success (of a particular program) be defined? What objectives will be used to define/measure success?

More Information

For more information about Clear Communication at NIH, contact OD OCPL Inquiries.

�鶹��